In this case the script that I'm talking about is as below. It contains a redirect that shows the original url, but actually is a cloaked URL that can be ignored by adding data-pzz="false". So a SEO link will look like this:

<a href="http://advertiser.com" data-pzz="false" />

Can this hurt SEO/normal links?

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    So when data-pzz="false" it means that the link isn't sent through a click tracker? I'm a bit confused by your explanation. Commented Oct 19, 2017 at 12:00
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    <a href="advertiser.com" data-pzz="false" /> is invalid HTML "a" tags are not self closing
    – gabehou
    Commented Oct 19, 2017 at 13:48

1 Answer 1


data-pzz="false" looks like a HTML5 data attribute.

As far as SEO impact goes, most tracking code would not impact anything unless the code slows down the page significantly. Just make sure that that is not the case.

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