We are working on a a project for two local hospitals that are partnered. What they want is to have two separate domains (one for each hospital), but there will be content in both that is shared and they want them to look & feel the same to show their partnership.
For example, they want to have a "Patient Services" section that shows all of their services and indicates beside each one which hospital provides that service. My concern is that this would be considered duplicate content and not good for SEO. Am I mistaken on this?
Similarly, they will have a news section that shows news from both of them...again, a possible duplicate content issue. And if we use canonicals, then only one hospital receives the credit, which also doesn't work.
Any suggestions and thoughts? Thanks!