I have a form which redirects to a third party site. My client wishes to register a conversion when this form is submitted.

I've used the click tracking script as described by Google here.

My form's submit button then has the following code:

<input type="submit" value="SUBMIT &gt;"  onclick="goog_report_conversion('http://www.example.com/conversion')"  />

My assumption was that this would work the same as if someone had landed on http://www.example.com/conversion, without actually going to that page, and thus my client could configure his GA to register hitting that URL as a conversion.

I assumed that http://www.example.com/conversion didn't actually need to exist, but I created it as a blank page to be on the safe side.

However, when this onclick event is triggered, it redirects to http://www.example.com/conversion rather than submitting the form (in Chrome, anyway).

The part of the tracking code causing this seems to be the following:

var opt = new Object();
      opt.onload_callback = function() {
      if (typeof(url) != 'undefined') {
        window.location = url;

Is this because I have misunderstood what goog_report_conversion does, and as such should I be looking at a different way to report a click as a conversion? Or is there a configuration option in GA that says to redirect or not redirect to goog_report_conversion's parameter?

Thanks in advance.

  • Why the conversion is being tracked via an onclick, rather than an onsubmit?
    – Bronwyn V
    Oct 6, 2017 at 10:33
  • To be honest, that's just because the Google example was onclick and I was sticking to that as much as possible. The order the events loads is the same with either call, though.
    – RichardB
    Oct 6, 2017 at 10:55

1 Answer 1


Adding return false; should prevent the link in the onclick from being followed. eg

<input type="submit" value="SUBMIT &gt;"  onclick="goog_report_conversion('http://www.example.com/conversion'); return false;"  />
  • That would stop the form being submitted, but would make no difference to how goog_report_conversion runs.
    – RichardB
    Oct 6, 2017 at 8:22

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