How do I track which application form generated goals based on a different URL in one step of the goal funnel?

Lets say that there are two ways to fill the form and make the conversion:

  1. /register
  2. /msignature
  3. /proceed
  4. /thankyou

and another:

  1. /register
  2. /upload
  3. /proceed
  4. /thankyou

The second step is different in the two cases. I want to see not only the conversions, but also see how many people chose one or another way to make a conversion. That way I can measure the effectiveness of each way user can choose.

  • Why you only need one goal?
    – Raul Reyes
    Sep 22, 2017 at 23:30
  • I don't think you can do it with goals. GA goal funnels are very limiting. Sep 26, 2017 at 15:16

1 Answer 1


There are at least two ways you can solve this.

  1. Create unique goals for each url i.e. two separate goals.
  2. Keep the single goal, but setup two segments which filter your report based on page url. One segment for each url.
  • The thing is (and probably the main problem) I need to create a funnel. I thought I can make event based goal which would act as a one of the step to the main goal however it is not possible (strangely).
    – Martynas
    Sep 26, 2017 at 9:28
  • The fact that event based goals can't be funnels and that events can't be used as funnel steps in destination goal funnels is a pretty awful limitation of Google Analytics. Sep 26, 2017 at 15:10
  • Well, it is possible to use events as well if you upgrade to GA 360 but that is something only larger oganizations can afford. Sep 26, 2017 at 15:31
  • @Martynas how about funnels based on the different page paths user takes instead of events? Make all url steps mandatory. Would that suit your need? Sep 26, 2017 at 15:35
  • @KristianSvensson great answer, can you give a little more detail on how to setup #2? Would the goal include both /msignature and /upload? What would the segment be based on, "Page"?
    – self.name
    Jan 12, 2021 at 21:01

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