I wanted to load test my server and I thought of adding chrome auto refresh, set it to 10-15sec then open 30 tabs of my website. Wanted to know how many simultaneous site loads my server can handle. It did spike up...

Did refreshing my website in 30 tabs for like 10 minutes hurt my SEO? Does every refresh count as a bounce and a session, yet from 1 user?

  • Why do you think it will be seen by Google Analytics as many sessions? Are you clearing the browser cookies between each refresh? Commented Sep 14, 2017 at 10:33
  • Thank you for the edit and clarification. I did not clear browser cookies. I reckon GA will rely on those right? So I guess the manual load testing that I did was safe? Commented Sep 14, 2017 at 10:35
  • I'm also curious as to why you think bounces as measured by Google Analytics hurt SEO. Google has said GA data is not used for rankings. Google almost certainly uses "bounce back rate" as measured by searchers that hit the back button, but that doesn't come from GA. See: Does a site's bounce rate influence Google rankings? Commented Sep 14, 2017 at 10:38
  • Just off my own head, I thought Google measures bounce rates as a measurement that could hurt rankings. Even the owner of a site I used to work on kept telling me not to refresh the website too much as it might hurt the ranking. Didn't really get why, never wanted to ask. But based on the link you sent, it seems it is still an unanswered question, but I do lean towards your point. Commented Sep 14, 2017 at 10:50
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    Nope. You are okay!
    – closetnoc
    Commented Sep 15, 2017 at 4:02

1 Answer 1


Bounces don't hurt your SEO. There are many sites where a high bounce rate is expected and common, such as blogs. It's typical that someone will read a new blog post and then leave the site, resulting in a "bounce," but many blogs achieve great SEO results.

  • I used to believe this too. But not any more. You are right that there are plenty of sites that satisfy user expectations quickly, and Google did say that they expect this behavior for some sites, however, unfortunately this does not seem to prove out anymore. Google has leaned more heavily towards engagement meaning that user should stay and explore the site at least a bit before bouncing back.
    – closetnoc
    Commented Sep 15, 2017 at 2:25
  • So.. @closetnoc you think Bounces hurt SEO? Or they don't, but somehow google rewards those sites where a user stays for a while before bouncing back.? Commented Sep 15, 2017 at 3:10
  • @KarlFanega Bounces hurt. It used to depend on the site, but now it appears that those sites that enjoyed success with high bounce rates are penalized for other reasons. These sites are now largely seen as low quality. Whois sites are prime examples.
    – closetnoc
    Commented Sep 15, 2017 at 4:01

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