Lets say that there is a population of Canadians who don't know about a example.com. Thy are instructed to go visit the website: "example". If only
example.com is registered, and not
What percentage of those Canadians will assume a .ca TLD?
Of those, how many of them will be "lost visitors" because they were confused by a website that is (a) non-existent or (b) redirecting to a competitor and couldn't figure it out?
Of those "lost visitors" who couldn't even figure out the URL, how many would've been able to actually use the website without someone holding their hand every step of the way? I.e. do we even want these users in the first place? (Struggling to word this question in a more neutral tone)