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Lets say that there is a population of Canadians who don't know about a example.com. Thy are instructed to go visit the website: "example". If only example.com is registered, and not example.ca:

  1. What percentage of those Canadians will assume a .ca TLD?

  2. Of those, how many of them will be "lost visitors" because they were confused by a website that is (a) non-existent or (b) redirecting to a competitor and couldn't figure it out?

  3. Of those "lost visitors" who couldn't even figure out the URL, how many would've been able to actually use the website without someone holding their hand every step of the way? I.e. do we even want these users in the first place? (Struggling to word this question in a more neutral tone)

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  • It sounds like your main site is the .com and you are asking about how many people from Canada would type in the .ca address instead? – Stephen Ostermiller Sep 13 '17 at 18:56
  • @StephenOstermiller Yes, only the .com is currently registered, and no one owns the .ca, though someone could buy it in the future. – davidtgq Sep 13 '17 at 18:57
  • I replaced your example with "example.com", I've never seen Google used as example domain before and I was getting confused. – Stephen Ostermiller Sep 13 '17 at 19:00
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    I am not sure this question can be answered with anything other than an opinion or at least a guess. – closetnoc Sep 13 '17 at 19:07
  • @closetnoc That was my assumption as well, but I hope there's some quantifiable or even anecdotal answer, ex. if someone bought their .ca domain and saw a correlated increase in profits originating from Canadian visitors, all else being equal – davidtgq Sep 13 '17 at 19:24