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I'm testing Google Analytics' accuracy with my newly built website.

Only about 2 seconds after I visit my website, I see the number of "active users on site" increases (in Google Analytics' real-time reports). So the increase in number is quite accurate.

But when it comes to deducting leaving visitors, I find it quite inaccurate. After I leave my website, the number takes about 5 minutes to decrease.

Is that normal or I missed some steps when installing Google Analytics?

  • There is no way that GA can know you have left your site in real-time. – closetnoc Aug 30 '17 at 16:42
  • @closetnoc But why does it know that after about 5 minutes? – Ian Y. Aug 30 '17 at 16:44
  • No additional activity. It is an assumption. – closetnoc Aug 30 '17 at 16:44
  • It sounds like 5 minutes might be your average session duration. – Stephen Ostermiller Aug 30 '17 at 16:55
  • Thanks closetnoc. @Stephen Ostermiller What does "session duration" mean in this case? – Ian Y. Aug 30 '17 at 17:01

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