I am wondering what the SEO effects of a 'Login Wall' is. More specifically, we have content that is region specific, so for instance a URL could look like
www.example.com/content/Canada/Ontario. This would render all of the content pieces related to Ontario. However, we have a 'Login Wall' at any region-specific URL. This means that a user that is not logged in can access
/Canada and see all of the content related to Canada, but if they were to go to
Canada/SomeProvince they would hit a Login Wall. This is at the request of one of my superiors as he thinks it will drive sign up numbers by limiting access to the content.
How do Login Walls and exposing content, relate to SEO and crawlers? For instance what if we were to get rid of the Login Walls entirely and make all region-specific content accessible without a login...certainly this would help crawlers in terms of indexing our content as well right? Would the elimination of our Login Walls create greater benefits than the Login Wall assumes to create (higher number of sign ups)? Relating to my specific example, do Login Walls hinder SEO, and if so, does the absence of a Login Wall create more benefits than the Login Wall itself?