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Is it possible to rank on Google with keywords that will only locally appear in the search results?

Like if I want to make a site about gyms. If someone searches for this keyword he will only find sites about local gyms.

Is it possible to rank on Google on a keyword, even if Google treats the keyword like a location search?

  • I see Wikipedia at #10 in the search results for "gyms". If I go to page 2, I see several global sites ranking such as the Washington Post and a site about Pokemon. – Stephen Ostermiller Aug 29 '17 at 18:51
  • Ok, so is it possible to rank on the first rank on those keywords ? Because for the keyword ,,schwimmbad" which stands for swimming pool in english there is wikipedia on the 6th place and above wiki is a news container 5 other websites of local swimming pools and on the top is the google map for local businesses. – Beatdown Aug 29 '17 at 19:11
  • I realized that the local businesses appear, when google is allowed to use your location. Its still possible to get people on your site where doesn't have this option enabled. – Beatdown Aug 29 '17 at 20:11

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