I have an e-commerce client who's CEO, owner, clothing designer refuses to have a navigation which links to sub-category pages which help users find more specific products they are looking for. He also dislikes linking via breadcrumbs and modules on product pages to similar categories or products. The only thing we have been allowed to include are faceted navigation filtering coming from a category page.
For example he only wants to see: Dresses, Pants, Tops, Shoes, Accessories. I would like to see sub-cats in nav for these, for example: Dresses > Asymmetrical, A-line, Cocktail Dresses, etc.
The internal links would help provide cralwer accessibility to these pages and be able to rank for "cocktail dresses" instead of just general "dresses".
Is there a way to internally link to sub-category pages for ranking and SEO purposes without building them out visually on the site? Can sub-cat pages be built and rank well without being internally linked to? We are running on Magento.