I am building a website for a business that is a franchise of a bigger business. A lot of franchises use
CompanyNameCityLocation.TLD to register their domains and often are number 1 in a relatively, albeit local, highly competitive market.
However, when I did a former site for another franchise,
ServiceTypeofBusinessCityName.TLD would always out rank
CompanyNameCityname.TLD. Also, "Service Name" is the store sign of the physical location.
Now with this new school/franchise we have the opportunity to get the domain
ServiceTypeofBusinessCityName.TLD (which is difficult). Do you think this would be the best name for SEO AND local students to find the business? Another idea was
ServiceTypeofBusinessCityNameCompanyName.TLD, or is sticking to the "brand" approach the best bet with