I tried:

  1. Create Variable:

    • Variable type: URL
    • Component type: Query
    • Query Key: "ignoreme", URL Source: Page URL/Default
  2. Create Trigger:

    • Trigger type: Page view
    • This trigger fires on: Some page views
    • Fire this trigger when an Event occurs and all of these conditions are true: ignoreme does not equal "1"

However, when I go to example.com?ignoreme=1, the Google Analytics still counts it as a visit and shows me as a visitor. I have published the changes in GTM and deleted my browser cookies.

  • This works just fine for me. Did you choose "1" or 1 as the value in your trigger? Aug 17, 2017 at 13:01
  • It must have been something like that, it works for me to now. Thank you for checking.
    – kslstn
    Sep 1, 2017 at 12:26

1 Answer 1


Here's how you can do it.

Create a pageview trigger:

  • Fire on: some pageviews.
  • Fire trigger on:
  • "Page URL" + "matches RegEx (ignore case)" + "ignoreme=1"

Save trigger.

Edit your Tag for sending "All pages" pageviews to GA.

  • Scroll down to Triggering and add Exception.
  • Pick the trigger you created as an exception.

Save Tag and preview it before you publish.

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