How to exclude traffic with a URL query String from Google Analytics using Google Tag Manager

Question

I tried:

1. Create Variable:

   • Variable type: URL
   • Component type: Query
   • Query Key: "ignoreme", URL Source: Page URL/Default

2. Create Trigger:

   • Trigger type: Page view
   • This trigger fires on: Some page views
   • Fire this trigger when an Event occurs and all of these conditions are true: ignoreme does not equal "1"

However, when I go to example.com?ignoreme=1, the Google Analytics still counts it as a visit and shows me as a visitor. I have published the changes in GTM and deleted my browser cookies.

Answer 1

Here's how you can do it.

Create a pageview trigger:

• Fire on: some pageviews.
• Fire trigger on:
• "Page URL" + "matches RegEx (ignore case)" + "ignoreme=1"

Save trigger.

Edit your Tag for sending "All pages" pageviews to GA.

• Scroll down to Triggering and add Exception.
• Pick the trigger you created as an exception.

Save Tag and preview it before you publish.