After recently announcing it, one of my readers with a background in website management sent me an email saying that I should reconsider moving my domain from [keyword]news.org to [same keyword]lab.com.

It is a content-heavy news site around products that I hope to eventually build into a more comprehensive authority for the [keyword] industry I'm covering w/ B2B services, merchandise, etc. The current domain is a bit generic & I think the new one will be more marketable.

Relevant stats:

  • 320k-350k pv's/month
  • Google brings in 39% and Yahoo/Bing 4% of traffic
  • 10-11% of monthly search strings contains " news"

SEOMoz Open Site Explorer stats:

  • Page authority: 65/100
  • Domain authority: 58/100
  • Linking root domains: 226
  • Total links: 35,700

I am familiar with what I need to do as far as 301 redirects, etc. I was assuming that I'd be ok after following Google's recommended procedures but now I am not so sure.

  • 1
    Those stats from SEOmoz's tool are speculative and shouldn't be used to make important decisions.
    – John Conde
    Mar 18, 2011 at 1:17
  • Is there a better tool? Maybe Google Webmaster Tools...been a while since I poked around in there.
    – user6162
    Mar 18, 2011 at 15:52

2 Answers 2


Two Points:

  1. Exact match keyworded domains, while powerful now, will be less-so in the future. Google's web-spam team has already indicated this.
  2. If it ain't broke - don't fix it. Really, it's the content that will win moving forward, not the domain name (unless the domain is unique like Twitter/Google/Yahoo/Techchrunch/etc).

Mike Hudson has all very good points. Another point is that Google newer domains as more likely to be spam so there is a chance you will lose some of your Page Authority with Google for a while because they are unsure if they can trust you.

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