I have a client who posts links to their ecommerce site on their twitter profile throughout the week. users click those links that takes them to the ecommerce site, and they will purchase a product. I already have the goal of a successful order checkout as a destination URL. How would I add the layer of someone landing on site from twitter to the goal path?

Twitter link-->user clicks twitter link-->goes to ecommerce site-->order-checkout-success destination URL

  • 1
    You should tag the twitter link with UTM parameters so that you can attribute your goals to the correct source of traffic. Commented Aug 1, 2017 at 11:59
  • what if client doesn't ever use proper utms in their links?
    – Zach Smith
    Commented Aug 1, 2017 at 12:18
  • Have the client start using UTM params. You can also set them on the website based on referrer if you can do some JavaScript coding. Commented Aug 1, 2017 at 13:35
  • can you link me to any examples of the option to set them on website based on referrer? i would assume some javascript that determines referrer, then adds params to url? but would that effect htaccess? anyway, any help explaining that point would be helpful
    – Zach Smith
    Commented Aug 1, 2017 at 13:46
  • It doesn't need to change the URL. JavaScript that calls the GA tracker directly: ga('set', 'campaignSource', 'Announcements'); ga('set', 'campaignMedium', 'TwitterLinks');: developers.google.com/analytics/devguides/collection/… Commented Aug 1, 2017 at 13:58

1 Answer 1


Try the following report, it should show you your data split up by Source/Medium and allow you to analyze eCommerce/Goal data with the dropdown on the right.

The entry 'Twitter / referral' should be there in the list.

Acquisition > All Traffic > Source/Medium

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