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I'm owner of a day-spa and I've read on several places that a reservation email (like hotel booking) send to Gmail can show up automatic in Google Calendar.

Do you need to do something special with these reservation emails? Like to put in a code or something?

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The markup you're looking for is schema data that needs to be embedded in the email HTML.

You can find details of it in Gmail's reference docs: https://developers.google.com/gmail/markup/reference/hotel-reservation

Gmail will then scan the e-mail and in most cases automatically generate the associated features for a user.

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