NOTE: This question was previosuly marked as duplicate by someone, but it was not a duplicated of the suggested alternative post. Moderators, please read carefully before dismissing someone's question as duplicate.

Google seems to use the Title tag as the primary source for determining sitelink titles.

However, I noticed that for some sites, the page title is not the same as the sitelink title.

For example, Airbnb has a sitelink titled 'Business Travel':

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But when you enter the page the title is actually 'Corporate & Business Travel on Airbnb':

enter image description here

Does anyone know how to determine the title of a sitelink, and make it different than the target page's title?


*Note: The precise process of determining the sitelink title is automated, and Google is not transparent about it at the moment.

marked as duplicate by Stephen Ostermiller seo Jul 17 '17 at 9:25

This question has been asked before and already has an answer. If those answers do not fully address your question, please ask a new question.

  • It could be determined by how that page is linked from other sources. That to me seems like a guideline on how people recognize this page & hence shown that way. Hope this helps. – tushonline Jul 17 '17 at 7:45
  • Yes, this is a duplicate question friend. Read the above lined question. It has answer for your question. – I am the Most Stupid Person Jul 17 '17 at 8:50
  • And you have asked this question many times. Please don't do it. If you read carfully above linked question and comments of webmasters.stackexchange.com/questions/107858/… question you can get a answer. I don't know that why you can't understand answers – I am the Most Stupid Person Jul 17 '17 at 8:53