I’m looking at replacing Google Analytics with Google Tag Manager in a web application I have.
I’m working through the Enhanced Ecommerce guide to track ecommerce-related events in my application.
In that documentation, under “See the Tag Configuration for this Example”, a lot of them say to use a Pageview Tag.
I already have a Pageview Tag. Will adding additional Pageview Tags record multiple page views in Analytics? Or are Analytics and Tag Manager intelligent enough to discern what is an actual page view and what is a “synthetic” page view for the purpose of recording ecommerce data only?
Also, cheeky bonus question: Some of the examples say to use Trigger: “
gtm.dom”. Is this the same as the “DOM Ready” Trigger available in Tag Manager? Or is a
gtm.dom event something different?