I’m looking at replacing Google Analytics with Google Tag Manager in a web application I have.

I’m working through the Enhanced Ecommerce guide to track ecommerce-related events in my application.

In that documentation, under “See the Tag Configuration for this Example”, a lot of them say to use a Pageview Tag.

I already have a Pageview Tag. Will adding additional Pageview Tags record multiple page views in Analytics? Or are Analytics and Tag Manager intelligent enough to discern what is an actual page view and what is a “synthetic” page view for the purpose of recording ecommerce data only?

Also, cheeky bonus question: Some of the examples say to use Trigger: “event equals gtm.dom”. Is this the same as the “DOM Ready” Trigger available in Tag Manager? Or is a gtm.dom event something different?

2 Answers 2


For eCommerce tracking via GTM you will have to create a new Universal Analytics tag with Track Type: Even not Pageview so there will be no issues with multiple hits. Also, you want the new tag to only fire on the confirmation page.

Use the Debug mode with Tag Assistant to see what is being fired and when.

  • A Transaction Tag is for Standard Ecommerce. I’m using Enhanced Ecommerce. Jul 11, 2017 at 16:04
  • Sorry I meant to say Track Type: Event.
    – dasickle
    Jul 11, 2017 at 17:27

I believe it will, but you can test this by setting up a temporary page and and placing the tags there to see if it fires multiple times in the real time reporting.

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