So I am making an HTML sitemap for my users, mostly to see how it affects SEO, and to see if it would be beneficial visitor-wise.

Is there any difference between the two types of links, and how search engines see them?

Plain text:



<a href="http://www.facebook.com/page">Facebook Page</a>

Are these links seen differently by search engines such as Google? Which one is better for this situation?

  • 2
    Plain text is not a link. So yes. There is a difference.
    – closetnoc
    Commented Jul 7, 2017 at 19:33
  • Would the second example be better, or would it be better to do <a href="http://www.facebook.com/page">http://www.facebook.com/page</a> Commented Jul 7, 2017 at 19:45

1 Answer 1

  1. Raw Text: http://www.example.com
  2. Anchor Text Keyword: <a href="http://www.example.com">Mojo</a>
    • Counts as a mention, passes juice to the receiving site and helps keyword relevancy to a certain degree, too many of the same anchor links like these can actually work as a negative as Google or Bing may consider it unnatural links.
  3. Anchor Text Mention: <a href="http://www.example.com">http://www.example.com</a>
    • Counts as a mention and passes juice to the receiving site.
  4. Links with nofollow: <a href="http://www.google.co.uk/" rel="nofollow">
    • No juice is passed. Typically in error, most webmasters will assume that links that have the rel attitude nofollow have no benefit to their site, this is simply not true. Nofollow links have many hidden powers and can can help Google or Bing establish how relevant your content is. These also help diversify your link profile which helps avoid Google Penguin.
  • Very informative, thank you very much for your reply. Just to confirm, is an anchor text keyword or mention a better option? Thanks! Commented Jul 10, 2017 at 12:22

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