I'm rolling out a new webpage, and the logo of the product includes the text of the brand name.
Aesthetically, the page would look better with just the logo and subtext, but that would mean omitting the
h1 tag - which feels like a fundamental error in SEO.
I know 'hiding' keywords is also risky, but is there anything wrong with setting it to white text on white background? While I know this was the black-hat methods of the early internet, is it bad if it's just one hidden (and relevant) header?