I've seen tons of articles that give lame advice like "Makes sure the landing page copy is relevant for your keywords..." "Make sure the layout is clear and the page is easy to navigate..." But all this advice strikes me as non-actionable and highly subjective. I've tried getting help through their call center, but it seems like every engineer I talk to there has a new story about how to improve the landing page experience score, some of the advice has been outright contradictory of previous calls. So here are some real basic questions:
- Is the landing page score made by an algorithm (bot) or by a human (editorial score)?
- I had one engineer suggest that the landing page experience is simply a measure of how long users stay on your site once they navigate to it through an add. Can anyone verify this. It certainly would make more sense than any of the other advice I've heard.