I've been using lower case to describe my business name, in my content and titles, and in business directories.

So much so that when Google contacts me I notice it is always referring to my business name in this way, and it also appears in searches as 'businessname'.

businessname Web Design

So my question is, would it be detrimental now for me to change my tact and start using:

Businessname Web Design

  • Makes no difference.
    – closetnoc
    Commented Jun 28, 2017 at 3:50

1 Answer 1


Not only can you refer to your business as Business with no effect, but if you have a domain thisismybusiness.com it is fine to use ThisIsMyBusiness.com or for emails, [email protected] - this is known as camel case and as you can see, is much easier to read.

Capitalisation will not be detrimental to Google or other listings.

However be warned that thisismybusiness.com/myfile.php is not the same as thisismybusiness.com/MyFile.php - file names and directories are case sensitive on most servers, and even if not, it is better practice to treat them as though they are.

  • I do not use upper case in URL's, it's more to do with how our business appears in searches and how Google interacts with our business because I have been using 'businessname Web Design' for so long
    – zod
    Commented Jun 28, 2017 at 5:49
  • That's fine and neither will be detrimental. My answer should have reflected that, it does now.
    – Steve
    Commented Jun 28, 2017 at 7:12

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