I have a simple flow with a Paypal button:
Website example.com ===> Paypal interface ===> Payment success page [simple Paypal BUY button] example.com/success [ without cart ]
I would like to track conversions with Google Analytics and Facebook ads manager.
In order to do that, I have set a "Goal" in Google Analytics:
When example.com/success is visited, it is a purchase. The same can be done with Facebook ads (see screenshot below).
sometimes, after Paypal processes a payment, the customer doesn't go back to
example.com/success. Then the conversion cannot be tracked.
if someone visits the
successpage from multiple devices, it can be tracked as multiple conversions, which is a mistake!
How to detect conversions in a configuration with a simple Paypal Buy button?
Note: Here is how looks the conversion setup in Facebook: