We're about to introduce a .com version of our website as well as a few additional ccTLD's and from what I've read, I'm unsure whether to be using a rel="alternate" tag or not.
The scenario:
- We have a ccTLD (.co.za) domain for everything now
- We are adding a .com as the main domain, but also introducing additional regional ccTLDs such as .co.uk
- Our homepage shows a few products relevant to different geographical regions depending on your IP or the ccTLD specified.
Should everything 301 all ccTLD's to .com or is it better to let the user stay on the ccTLD?
If going the 301 route, will it have a bad impact on our existing .co.za reputation?
If they stay on the ccTLD, do we use a canonical or a rel="alternate" to indicate that .com is the main domain?