I have a client whose main business is pilgrimages and trips. The name of the business translates to English as roughly
Pilgrimage and Tourism Center XYZ
("Centrum Pielgrzymkowo-Turystyczne XYZ").
However, the most common name for a travel agency in our country is
Travel Bureau ABC
("Biuro Podróży ABC").
Should I advice this client to change the name of the business? I'm thinking something like:
Travel and Pilgrimage Bureau XYZ
It'd not involve changing the domain name - roughly "xyzpilgrimages.pl".
I imagine that such a change will give them a better place when someone searches for "travel bureau", which is what someone would typically do when looking for a non-pilgrimage trip. I also don't think it'll affect people looking for pilgrimage-type trips, as the names for such businesses vary between "bureau", "center", etc. Does this reasoning sound about right?