6

Some of our pages in Google search are showing with a [3] in the title of the page. When this happens the title of the page is <page name> - [3]<domain name>. When it's not happening it's <page name> - <category> | <website name>

You can see an example:
https://www.google.co.uk/search?q=designmynight&oq=designmynight+&aqs=chrome..69i57j69i60l5.9033j0j4&sourceid=chrome&ie=UTF-8#q=designmynight+secret+bars

The meta data doesn't contain anything that seems to be causing this

<!-- Basic information -->
<title>Secret Bars in London | Hidden and Unknown London Bars | DesignMyNight</title>
<meta name="description" content="Secret Bars in London. We pick our recommended Secret London bars that are off the beaten track and hidden gems for a night out in London.">

<!-- Facebook App -->
<meta property="fb:app_id" content="540199202675802" />

<script type="text/javascript" src="//use.typekit.net/vrm1phl.js"></script>
<script type="text/javascript">try{Typekit.load({async: true});}catch(e){}</script>


<!-- Open Graph -->
<meta property="og:description" content="Secret Bars in London. We pick our recommended Secret London bars that are off the beaten track and hidden gems for a night out in London.">
<meta property="og:title" content="Secret Bars in London | Hidden and Unknown London Bars | DesignMyNight">
<meta property="og:type" content=""/>
<meta property="og:locale" content="en_GB" />
<meta property="og:site_name" content="designmynight.com"/>
<meta property="og:url" content="http://www.designmynight.com/london/secret-bars-in-london">
<meta property="og:image" content="//static.designmynight.com/uploads/2016/07/bootlegger-basement-secret-bar-london-optimised.jpg">

<!--  Item Properties -->
<meta itemprop="name" content="Secret Bars in London">
<meta itemprop="description" content="">
<meta itemprop="url" content="https://www.designmynight.com/london/bars/secret-bars-in-london">

In the Google Knowledge Panel we show as <[3]site name> as well. See the screen shot

Google Knowledge Panel

Anyone come across this before or see anything obviously wrong?

6
+100

It seems to have to do with duplication of words in the Title. I ran a screaming frog of your site and noticed many Titles have the same words repeated. Take a look at this search: https://www.google.co.uk/search?q=designmynight&oq=designmynight+&aqs=chrome..69i57j69i60l5.9033j0j4&sourceid=chrome&ie=UTF-8#q=designmynight+mexican+and+tequila+bars

Some of your pages listed have the [3] in the Title and some do not. Every one that has the [3] has a Title that has repetition...for example "Mexican and Tequila Bars Manchester | Mexican and Tequila Bars in Manchester | DesignMyNight" & "Mezcal Bars London | Mezcal Bars in London | Design My Night"

Not sure why the Google algorithm is adding the [3] in these instances, but definitely it doesn't like your Titles that it sees with duplicated words or stuffed as the [3] doesn't seem to appear on non-stuffed Titles.

The example you gave originally doesn't have the exact duplication issue that I found in some of your other pages, but the algorithm may be a bit finicky as to what it thinks is stuffing.

  • Thanks Yan. I'll have our content team take a look at a subset of the pages and see if it makes a difference. If it does I'll make your answer as correct. Worth mentioning that when we appear in the review section on the Knowledge Panel it lists our site as [3] designmynight.com. I've updated the question with a screen shot of this. – Ally May 24 '17 at 14:28
  • 1
    The review section doesn't appear when I bring up your Knowledge panel, but that is very odd. I tried to find other websites that might have the same problem but couldn't bring anything up because the brackets are ignored in a search. – Yan Gilbert May 24 '17 at 16:51
  • I've marked this as the solution although it's worth noting that I also submitted search feedback to Google and all the other urls (that we haven't changed) have corrected themselves. Thanks for your help – Ally May 30 '17 at 12:27
1

There are a few reasons why google wont use you title tag,

For your site, it might be that google thinks that the title is keyword stuffed

Secret Bars in London | Hidden and Unknown London Bars

secret, hidden, and unknown are very similar terms.

https://moz.com/learn/seo/title-tag

Or Maybe the site was crawled previously with the same title tags

Best thing to do is to check Google Search Console.

  • The title is also too long, which forces Google shorten it somehow. It really can't be more than 60 characters. With the brand name it is above 70 in this case. – Stephen Ostermiller May 19 '17 at 17:09
  • 2
    But why would "[3]" get added? – unor May 19 '17 at 21:22
  • The Google Search Console doesn't list any long title tags and only 4 duplicates (none of which are the url above). I can't see any notices or info about keyword stuffing. Here's another example that definitely doesn't have similar words in it. google.co.uk/… Any other thoughts? – Ally May 20 '17 at 16:21
  • As i have stated below. Ensure the page got rich content and make your meta relevant and in right length and it should be fixed as i have stated below. – TopQnA May 25 '17 at 11:50
  • Does it show for google.co.uk/… – Ally May 25 '17 at 12:50
-3

If you will make your page content and meta relevant, you should not see this kind of issue.

You may like to try following and it should fix it.

Ensure you got rich content for the user. Also, make sure you got images optimised properly.

Meta Title & Description: Make sure you write the meta title & description close to the actual page content and also ensure the length is right.

You may like to turn off any third party plugin temporarily to ensure Google sees real authentic content.

Do this and leave it for few days till google re-crawls it and it should fix it.

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