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I have a page that offers septic vault repair and I serve all states in the USA only. What I want to do is have an organized schema that tells search engines (esp. Google) that this page http://www.example.com/repair is about a service that I offer and I want the search engine to know that it is my organization that offers it.

I chose Organization since we have multiple branches instead of LocalBusiness as this page doesn't represent any of our branch and it represents that all of our branches offers the same service.

Do you think my code below would work?

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "Service",
  "serviceType": "Septic Vault Repair",
  "provider": { 
    "@type": "Organization",
    "telephone": "+1-401-555-1212",
    "url": "http://www.example.com/repair",
    "name": "Don Quixote Septic Septic Vault Repair"
  },
  "areaServed": {
    "@type": "Country",
    "name": "USA"
  },
  "description": "We can fix your septic vault for a very low price"
}
</script>

I tested it on Google Structured Data and it seems ok but I wonder if i'm missing something or perhaps im doing it wrong even though Google doesn't show any errors. I still want to make sure and I have points that I want to be clear

  1. Am I correct to use the current page URL as the url (under Organization)?
  2. Am I correct to use the current page title as the name (under Organization)?
  3. Am I correct to use the current page description as the Service description?
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Am I correct to use the current page URL as the url (under Organization)?

Am I correct to use the current page title as the name (under Organization)?

If I understand your case correctly, this Organization is the parent organization of everything (i.e., the one that would be listed in business directories etc.).

In that case, it wouldn’t be correct to provide page-specific url/name values.

Instead, simply provide the organization’s name and its URL (typically the homepage of the organization’s website).

It would only make sense to add the current page’s service to the name (and to link to this page as url) if this Organization is a subOrganization (of the main organization), responsible for this kind of service.

Am I correct to use the current page description as the Service description?

The meta-description shouldn’t affect your choice of the Schema.org description. If it makes sense to be the same (and if this page is only about that kind of service, it probably does), use the same value for both ("duplicate metadata" is no issue).

  • I get it now :) thanks a lot, have been watching youtube videos lol – cryptohustla May 17 '17 at 3:36

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