1

I'm trying to learn how to use Google Adwords for the first time. I open a campaign and look at my keywords. The thing I don't understand is the item circled in red below: enter image description here

What is "Total - Display Select" and why is it the number 4? How is that number 4 calculated? If you sum up all the cells above it in that column, it doesn't give you the number 4. I was expecting the number 1 because I only see 1 click in the first row, which is properly summed up in the row "Total - all but removed keywords". So I don't know what "Total - Display Select" is trying to report on.

1

"Display Select" refers to clicks from ads showing up off of Google search and not associated with a keyword. They show up on Google partner websites that have a topic that closely matches the keywords. Here is an article that explains the feature: https://3qdigital.com/3q-accelerate/4-things-need-know-display-select

This feature appears to be similar to the "content network" option that lets ads show up on AdSense websites.

-2

I think it`s how many clicks you got on your Display Network campaigns

  • Such a short answer is not high quality. This answer could be improved a lot just by finding Google's documentation and linking to it. – Stephen Ostermiller Jun 21 '17 at 9:53

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.