… including decorative images such as navigation arrows and social media buttons?

I understand that my "content images" should be alt-tagged appropriately. But should I be tagging decorative images as well?

2 Answers 2


All images embedded on page using <img> require an alt="" attribute regardless if its UI purposes or actual page content. The only exception is for images that have no value to the page, but you still should use an alt attribute but you can keep it blank.

Generally, you wouldn't want to use <img> for UI elements because you lose the benefit of the freedom of CSS and the fact that you can use CSS sprites that are faster to download and serve.

  • Appreciate it! Ive never used CSS sprites of CSS sprites. What do you mean by 'losing the freedom of CSS'? Sorry 😑 Commented May 13, 2017 at 11:41
  • The freedom of CSS is you can do more with it... such as ::after, ::before background-repeat etc etc. Commented May 13, 2017 at 12:11

The HTML spec answers this clearly under Requirements for providing text to act as an alternative for images:

In general, every image must have an alt attribute (with two exceptions), and sometimes the alt value must be empty (alt=""). This is not just about best practices, this is a requirement. If you don’t follow it, your HTML is not only invalid, but likely also not accessible.

It’s easy to test and understand which image needs which kind of alt content: disable images and check your page. If you still can do everything you could do with images (e.g., visiting all links), if you still understand everything you could understand with images (e.g., the purpose of a button, the meaning of a sidebar), and if you don’t find meaningless/confusing content that doesn’t add anything relevant (e.g., "horizontal red line"), you are probably doing it correctly.

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