When I search Google, I sometimes see URLs in the result list with query strings that look like they contain SEO related data. For example, when I search Google for "nike", the results included these two URLs:
Notice that the first link contains "google" and "serp". The second link contains my search term (find_desc=nike).
- How do site owners get their sites indexed this way? Does Google provide a tool for it? Or do they do something to their site content to accomplish this? I'm especially curious about how the search term was included in the query string, but I'd also like to know how any other data from the search engine might be included.
- Is there a name for this? (Preferably something I can search for so I can read more about it)