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We have 2 e-shops, one B2B and one B2C. Both of them are under the same domain. Both shops have similar products, therefore a lot of times different pages have the same title tag (since the title tag gets the value from the product name).

In this question: checking for duplicate title and meta description tags across multiple subdomains I read that

if the content is unique on each page then it doesn't matter if titles are duplicate. Titles are duplicated in the thousands daily due to the fact the title tag is only so many characters and duplicates regularly occur naturally, this isn't a factor.

but in our case, the content is not actually unique since we have the same products.

Do you think that is possible that issue to affect the e-shop's ranking?

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  • Is not similar case? why you said "in our case the content is actually unique"
    – Goyllo
    Apr 12, 2017 at 9:43
  • sorry @Goyllo. I meant the opposite. The content is not unique.
    – Dimitra Miha
    Apr 12, 2017 at 9:45
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    Not unique and same content is two different things, but generally if the content is nearly same, then I would say don't do that. Either your domain or subdomain will soon get low quality penalty. Google does not like to index same thing again n again, but if the product is like smartphones or something like that on which future and specification about products are same then it's totally fine, so it's depend on type of content.
    – Goyllo
    Apr 12, 2017 at 10:49
  • Are the Titles being automatically generated for each page? Maybe there a way to differentiate the Titles somehow by adding a modifier of some sort.
    – Yan Gilbert
    Apr 12, 2017 at 13:04
  • It is a prestashop implementation and the titles are generated through the product names
    – Dimitra Miha
    Apr 12, 2017 at 14:30

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If you have the same content on two different pages on your site, Google will detect it and only choose one of the two to index. See What is duplicate content and how can I avoid being penalized for it on my site?

The only user targeting for which Google supports duplicate sites is by country. You could set up a .co.uk site and a .com.au site that are pretty much identical and Google would show each of them only to users in their respective countries.

Without knowing how you treat the two types of users differently, it is hard to come up with a strategy to help you. For SEO, you should probably just have one site.

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