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I have some doubts about how Google rates new domains.

The idea is using the name of the product (using ".name" as domain example).

Is product.name better (or at least not worse) than productname.com, product-name.com or productname.biz?

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    Domain names have little effect on your score. Nevertheless still curious for the answer.
    – Martijn
    Apr 10, 2017 at 11:38

2 Answers 2

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Google has repeatedly said that the gTLD does not affect ranking:

Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.

Source

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Between what google say and what guts (experience) say...

I didn’t do an academic work on this, but I published 3 or 4 websites using international TLDs (Hebrew & Arabic) without real content at first (CMS install success page). I used Google search (lazy to switch keyboard and type) to browse and already after 2 or 3 days I was surprised to find them already on the first page somewhere near the 5 top results, websites that were published since a while with much more cleaner SEO (but english TLD). The last one was 2 weeks ago.

May be it help only with non-english TLDs ?

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