I have a main domain, let's call it
example.com which I've had for years and it's doing pretty good in Google search ranking. This domain is set up so it redirects
http:// to the canonicalized URL
I have localized my site into four languages; english, swedish, german and danish. I'm using
https://example.com/swe/<whatever> to display the same content translated into different languages.
I recently registered the domains
example.se (I don't have many visitors from Denmark, but most are from Germany, Sweden and the UK). I did this hoping that those localized domains would be more "clickable" for a person in the respective country - I find that I prefer to click search results that lead to a domain that is local rather than a generic
.com address whenever possible, and I suspect I'm not the only one.
So there are a couple of ways to set up my new domains
Simply serving the same content on all domains. Easy to set up by configuring nameservers and addon domains.
Redirecting the localized domains to
https://example.com/<language>/<whatever>. Not too difficult to set up using
And there are a couple of different ways to handle links on my site as well
All links, even from subdomains, point to
Links on the respective domains point to
From what I've gathered when researching this topic, most people seem to recommend 301 redirects and canonical links. This would mean that my localized domains are simple "entry points" which are never actually used for anything more than redirecting to the main domain.
So then my question is - how would these domain names get any SEO ranking? Will Google give them ranking based on the ranking of the domain they're redirecting to (
https://example.com)? Or will they just simply be "ignored" by Google, since my
.com domain is the "real" domain, and that's the only domain that is of any interest to Google?
Not much point in having localized domain names if they never show up in search results :/