So I was wondering today why Google Tag Manager is free. Nothing is free in this world so I was trying to think what the benefit is to Google for having the service?
With their other products I can imagine many reasons to provide the services but not so much with GTM?
- Search Console - Improve your website and therefore provide a better experience
for users on Google.
- AdWords - Duh
- Analytics - Improve your website and therefore provide a better experience for users on Google. Also provide bench marking data for Google and probably other useful data
- Gmail - Comb through your email and serve you ads. Probably more.
What do you think?