If I have one category

  • Long Sleeve T-Shirt

With its products

  • Family Long Sleeve T-Shirt
  • Children Long Sleeve T-Shirt
  • Vintage Long Sleeve T-Shirt

Now I have another category

  • Jersey T-Shirt

But basically it also has similar products

  • Family Jersey T-Shirt
  • Children Jersey T-Shirt
  • Vintage Jersey T-Shirt

What's the best way to deal with the similarity for SEO purpose?

Do I just use the same structure as above or is there a better way?

  • Does this answer help? webmasters.stackexchange.com/questions/74633/…
    – closetnoc
    Mar 28, 2017 at 16:29
  • Very useful. But I think it's different from what I need. I'm not asking about optimizing URLs, but optimizing Site Structure. So instead of making 2 products "Long Sleeve T-Shirt" and "Jersey T-Shirt" with 3 variants (Family, Children, Vintage) for each product, I create 6 different products for 2 categories so I can have a page that target the keywords "Family, Children, Vintage". But it's a little crazy if I have more categories, like Tanktop, Hoodie. Then all of them will need to have 3 different products to target "Family, Children, and Vintage". Is there a better way to do this? Mar 28, 2017 at 16:54

1 Answer 1


The challenge with the structure you mention is that it could lead itself to "duplicate" content for search engines, and search engines might be forced to "choose" a category, skewing traffic towards this category. Have you considered differentiation by content? Ie making sure you uniquely describe/add text for long sleeve tshirts and jersey t shirts?

However, if you do choose to invest effort in structuring the site so that the categories do not compete with each other, I would recommend using a super category (eg "shirts"), and then have breadcrumbs which help users and search engines understand hierarchy and navigate to products.

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