I remember seeing benchmarking in Google Analytics in the past - in fact I opted in to it on several sites. However, I can't find any more. The Analytics blog shows it should be under the Visitors section but it's not there.

Is it still available? If it has been removed, does anyone know why? I can't find any info on it.

2 Answers 2


After further research it appears the Benchmarking feature is being replaced/upgraded. However, it's currently in a transition period where they got rid of the old benchmarking but haven't released the new one yet... This blog post has some details.


This feature was re-introduced in September 2014 after it was discontinued back in 2011.

Google's official blog post on the re-introduction explains where to find it:

Benchmarking reports can be found in the “Audience” section of the reporting interface [...] If you want to join in, simply check the “Share anonymously with Google and others” box in the Account Settings tab of your account admin page.

Check the “Share anonymously with Google and others” box to enable to benchmarking tool.

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