Recently I have posted an ad on Facebook with objective post engagement. I spent 100Rs for one day and got over 1000 impressions. Interesting thing that i have seen there is written Post Engagement is 261. But the likes, clicks, comments etc that post has got no where around 100. So my question is that How Facebook count post engagement?
I don't consider impressions.
I'll consider impressions/clicks (click thru rate) but not impressions on their own.
Why not? Impressions aren't a reliable metric.
Could this be a bot? Could it be faked? Are these numbers reliable?
Rank checking bots that query Google to check positions are almost always designed to imitate human users...I'm sure Facebook has an equivalent ecosystem.
I like this approach to evaluating social media: