We are using Google Analytics for our website. If I go to the Acquisition -> All Traffic -> Channels view, and apply a custom dimension to the report as secondary dimension, the filtered result say the following:
In the 'Users' column, all the 100% of users are shown. (
% of Total: 100.00%)
In the 'Sessions' column, only about 24% of sessions are shown. (
% of Total: 23.90%)
Assuming that every user is a part of a session, why don't all the sessions have the value for that custom dimension recorded?
Currently, we send that particular custom dimension as part of an event, but we don't send any custom dimension as part of pageviews (I'm not even sure if we can send custom dimensions in pageviews.)