I have a website with a navigation in different languages (language can be switched) and content that was submitted by users in almost any language. And I'll register many many domainendings for my businessname.

So, do I now redirect (by 301) all of them to the .com domain. Or do I redirect not by 301, instead pointing my countryspecific domains to the countryspecific version of the website, that serves the website in the langeuage of that country and point every other domain (not countryspecific) to the version with the english navigation.

First approach would built massive pagerank by backlinks, because 301d pass all pagerank to the redirected site (I got that info out of Matt Cutts videos). But I heared a .com domain has a pretty hard time to show up on top in lets say german search result of google.de, even tough it serves also german content.

Second approach: Every domain would not have so much pagerank, but I heared that Google takes countryspecific TLDs as a huge ranking boost, if you are searching eg. from google.de then most likely .de domains will show up higher in the search results.

I guess nobody can know what's better, because nobody know the algorithm of google, but anyway please give me your feedback.

  • 1
    Buying more domains does not add value at all! Your logic is way off. You are not going to build rank with 301 redirects and many domains. It just does not work that way. If it did, then everyone would do it.
    – closetnoc
    Mar 4, 2017 at 15:55
  • I think you misunderstand. I say the .com domain will have more pagerank when everything 301s to it, then one single domain that uses server-side redirect (I hope this is the correct name of this redirect I'm not sure). Because people can only link to the .com domain... not to many many different domains
    – Ini
    Mar 4, 2017 at 16:13
  • I may have misunderstood. We get people asking questions all the time about increasing rank or search visibility by adding domain names through one scheme or another. Ranking one site is always best. However, having unique sites with unique content is okay but not as a linking pyramid/mesh scheme or even redirecting to a single site. There is no short-cut to rank these days. Cheers!!
    – closetnoc
    Mar 4, 2017 at 16:36
  • I serve the same content on every domain, only the navigations language is changing
    – Ini
    Mar 4, 2017 at 16:57
  • You will get into duplicate content issues if the content is in the same language, if not the same language, then you should be fine.
    – closetnoc
    Mar 4, 2017 at 17:09

1 Answer 1


In my opinion, I personally would build out each country specific site.

A 301 redirect will only push value for so long before Google says it's no longer valuable. If you just redirect and those domains have value, they will eventually lose it so in my opinion, it would be better to build out each one.

Would be curious to know what you decide and why. :)

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