Our competitor recently had a widget added to a third party website. They had a follow backlink on their logo until recently but have changed their code now I assume to abide by google best practices regarding widgets and backlinks.
I have inserted the html of the widget below.
SEMRush has picked up 2.5k iframe backlinks that have high PA and DA scores for the domain of the competitor.
I'm wondering how much of an effect if any of the backlinks originally picked up by google when the widget did not include any no_follow in the meta content.
And also now that the meta content is set to no_follow will google eventually pick it up and remove the link juice from previous backlinks if any was prescribed in the first place.