We have a large scale ecommerce site that has pretty high PageRank and tops google results in a few keywords, the current issue is that we have revamped our search which now uses SEO friendly urls to replace our old ID based URLs. I am not sure what the best method is to redirect / convert these old urls into the new format without hurting our rank any help would be appreciated.

Here is an example :

OLD format:


New format:


1 Answer 1


Using a 301 redirect from the old links to the new links should carry the SEO you've built up to the new links. For example, Google's Webmaster Support says

"If you need to change the URL of a page as it is shown in search engine results, we recommend that you use a server-side 301 redirect."

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