We have a site www.product.com which ranks well for its various keywords.
We are looking at restructuring our sites and instead of having a separate site for each product, we are looking at housing them in subfolders all under our company brand.
Will now move to the parent site as:
If we 301 all the pages of the product site to the new pages on the parent site will we be able to transfer the "goodwill" we have built up and keep our rankings? Will the new pages on the parent site continue to rank in place of those on the old site?