I have a website, which has a domain which is the company name. I also have a domain specificly for one of the services the company offers, plus a landing page created for that service.
From SEO perspective, would it be better to create a 301-redirect from that specific domain to the landing page, or to pull that landing page out of the company website, and make it a separate landing page / simple site?
So, set-up 1:
Specialservice.com is a 301 redirect to website.com/special-service
Or set-up 2:
Specialservice.com is a separate landing page, with links leading to website.com
In either case, there wouldn't be any duplicate content. There is just 1 page, and that's either it's own domain, or a page in a bigger website.
Which setup is better, and why?
EDIT: According to closetnoc, adding a redirect does nothing. But is a landing page worth the effort?