In Google Analytics under Acquisition -> Channels -> Referrals I observe tpc.googlesyndication popping up as a referrer.

Googles documentation suggests that clicks on doubleclick ads cause this referrer to pop up. By activating auto tagging traffic should be correctly assigned to the display channel. However, auto tagging is already active and working (the gclid parameter is not omitted).

Also, when adding landing page as a secondary dimension to the tpc.googlesyndication hits, it lists my own homepage as the main referring source (I know this is my own homepage since other landing page paths are specific to my pages URL structure).

Navigation Path in GA tpc.googlesyndication in GA referral reports

If that was true, I would expect Doublclick ads on my own homepage to referr to itself. Does anybody else encountered a similar problem and/or has a possible explanation?

1 Answer 1


In my opinion this is fake news.. I mean fake traffic. Search secondary dimensions such as country.. It's happened to me and the ip's are russian. Also I checked advertising dimensions and they were all (not set) which of coarse they are in my Adwords account.. I'm going to Filter out all russian traffic as it's not a market I care about, this should clean up lot's of other fake traffic - I hope..

  • I checked for country and the traffic mostly originates from my market. Commented Mar 7, 2017 at 10:19

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