I'm working on a site that has main/parent category names which include a literal ampersand
& character, such as "
Things & Stuff".
This has been working fine for many years, even though it should probably have originally been created using the HTML Entity
& instead, such as "
Things & Stuff" (they both render the same on-page as "
Things & Stuff").
Now, the site wants to integrate with a 3rd party company to do some product related stuff. Their system chokes up on the literal ampersand
& characters, and they have asked the site to convert them into the proper HTML Entity
What ramifications are there for this change? Will Google et al view the before and after as the same, or is there a negative SEO impact since main category page titles will be changing.