My aim is to simply be informative about where a link is pointing to search engines. I have some content that is listed by name and then I have a "Permalink" button. Would it be blackhat SEO to add some hidden text within the anchor that describes where the permalink is pointing?

My content is like so:

News Item 1
(<a href="/my-news-item-1"><hidden>News Item 1</hidden> Permalink</a>)
Teaser text..

The news title of the block already links to the article, but I think it would be of benefit to users to provide and explicit permalink button.

2 Answers 2


I'd prefer to do a <a href="" title="whichever the text"></a>

Anyway, that seems to be a premade Dokuwiki tag? Which actually adds a javascript that initially sets a display:none to the block. If is the case I think it would not harm SEO.

  • After thinking it over, I think using title is actually the better road to go down.
    – Sam Becker
    Commented Mar 8, 2011 at 13:31

That is the very definition of black hat SEO. You are serving up different content to the search engines for the explicit purpose of manipulating their rankings.

The solution offered by S.gfx is the correct one. Additionally, search engines know that permalink is for that page. There's no need to stuff keywords in there. It won't make a difference anyway.

  • Good point, it's not worth risking blacklisting for something that probably wont effect rankings at all. +1
    – Sam Becker
    Commented Mar 9, 2011 at 1:05

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.