I thought I had a pretty good grip on AdWords until the automated assistant made some suggestions that did not track for me:
How can lowering my bid increase the number of clicks? I could certainly see how lowering it could keep the number of clicks the same, but to increase?
The only thing I can think of is if Google figures for my ad text it makes no difference in CTR if it is 1st or 2nd (for example), so 2nd gives me the same CTR for less, meaning more impressions and more clicks overall? Is there any other logical explanation?