I just set up my first "Goal" which mark purchases and it's not showing any yet, although I have had 50 purchases since installing Google Analytics.

Is there any way to filter existing data? I want to know the referrer for my past purchases?

I do have the points logged where a purchase was made.

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2 Answers 2


Unfortunately, goals are only forward looking.



The goals set up won't show back-dated stats, however, you can add a secondary dimension of source / medium or of Campaign if you used utm tags to see what source drove those conversions

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