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I've setup a YouTube channel to host some of my site's videos on and to share on social media. I'd like to add Google Analytics to it now but I'm not sure if I should use my website's property or setup a new property for the YouTube channel.

What are the pros/cons of using the same property, or is it best to always setup a new property just for the YouTube channel?

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This decision has nothing to do whether it is a YouTube channel, and nobody can answer this without knowing the contents of those two assets.

You can think of a Google Analytics property to be just that: a property, a discrete thing you own.

Let’s imagine somebody offered you money for either your website or your YouTube channel. Would it really only make sense to sell the two things as a package? If so, put them in the same Analytics property.

This is why options like “Industry Category” are tracked at the property level in analytics: you might have a side business selling widgets, and other one about collecting sprockets. These would be separate properties, and each could contain whatever sites you’d created for them.

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You can sync your google analytics and youtube easily. Copy your google anlytics ua-code under channel>advanced. From their you will be able to copy and paste your analytics account number into youtube and track your youtube stats through analytics. You may want to setup a filter view to filter out the youtube traffic, but you can't just copy and paste the Analytics code, you need to use the tools in your channel.

https://www.youtube.com/advanced_settings all the way at the bottom you type in your analytics ua code.

You can segment the data in Analytics so no need to create two completely different properties.

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