I'm losing link juice in multiple redirects.

I need to redirect all domain versions to my default domain i.e.


By all domain versions I mean http://www, http://, https://www and https://. (index.php for all.)

I am currently using the code below. All domains are redirecting to https:// but not directly. If I type http://www, it will be redirected 3 times as in the picture. I still need to redirect index.php.

<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_HOST} ^www.example.com [NC]
RewriteRule ^(.*)$ https://example.com/$1 [L,R=301]
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

I am using "Redirect Path" extension of Google Chrome browser to monitor the redirects.

You can see redirect 3 times:

You can see redirect 3 times

You can see redirect 2 times:

You can see redirect 2 times

  • 1
    The code you posted actually looks "OK" - you should only be seeing a single redirect with that code. However, you might be seeing a cached response - so ensure all intermediary caches are cleared. (I just tried your domain and it seems to redirect OK for me.) ...?
    – MrWhite
    Dec 17, 2016 at 15:12
  • I think you've probably resolved it... Your <VirtualHost *:443> code snippet (in the comment, now deleted) appeared to have the wrong ServerName defined (example.com instead of www.example.com), which would have resulted in a redirect loop. If you are going the VirtualHost route then Tom's answer looks good as far as I can see.
    – MrWhite
    Dec 20, 2016 at 12:03

1 Answer 1


Try using more VirtualHosts and redirecting instead of doing rewrites.

<VirtualHost *:80>

  ServerName example.com
  ServerAlias www.example.com
  Redirect permanent / https://www.example.com/


<VirtualHost *:443>

  ServerName www.example.com
  Redirect permanent / https://example.com/
  (put your HTTPS config & path to certs here for the redirect to work)


<VirtualHost *:443>

  ServerName example.com
  (This is your destination VirtualHost)

  • thank you so much for out of the box answer. I don't have the SSH access but only WHM and Cpanel. Can i still use this code? Dec 17, 2016 at 10:45
  • 1
    "...redirecting instead of doing rewrites." - Just to clarify, the OPs code is using redirects, it's just using mod_rewrite and not mod_alias. VirtualHost/Redirect is preferable, but you do need access to the server config and since the question is tagged htaccess I guess that's not the case.
    – MrWhite
    Dec 17, 2016 at 11:35
  • thanks @w3dk i am in cpanel/whm environment. Should i just find the conf file and add below code or Cpanel must have created these virtualhosts entries because HTTPS is already working on my domains/vps. Dec 17, 2016 at 13:56

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