Inside my analytics profile, I have to aggregate data from URLs when they are on separate rows because example.com/path is different from example.com/path/. This is a huge usability headache, so I figured there would be many solutions to this issue already. I followed what this guy did here and created a filter to rename the URI.

He creates a regex ^(/[a-z0-9/_\-]*[^/])$ that matches alphanumeric, underscore, and dash characters and doesn't match those that end with a slash. The URI is output as the same value with a slash, assuming it matches the regex. I have tried both this regex, and the same regex with the slashes escaped ^(\/[a-z0-9\/_\-]*[^\/])$ as this online regex tester instructed me to do, but my reports are not updating with the new filter.

When I send traffic to example.com/path and example.com/path/ with the new filter saved, it is still showing up as two records.

Did I miss a step?


I've also tried (^/.*?)/+$

This is my appening a slash regex enter image description here

This is my other filter to show full domain enter image description here

  • Hi. Can you screen shot your filter set up in GA? The example from Lunametrics should work. Commented Dec 16, 2016 at 11:30
  • Additionally, filters take up to 24 hours before being applied. Are you sure you are waiting the appropriate length of time? Commented Dec 16, 2016 at 11:32
  • Can you share a screenshot of your filter?
    – nyuen
    Commented Dec 16, 2016 at 14:13
  • @KirstySimms please see my edit
    – smilebomb
    Commented Dec 16, 2016 at 15:31
  • @nyuen please see my edit
    – smilebomb
    Commented Dec 16, 2016 at 15:31

2 Answers 2


After attempting what lunametrics did to combine their URIs with & without ending slashes, and not getting it to work, I started to think about the problem in a different way. Instead of appending slashes when they are missing, why not remove them if they are there? i.e. example.com/path/ would then become example.com/path in my reports.

Note: This is probably only a good idea if you also have the other URI rewriting filter I use, that adds the hostname to your reports. Otherwise views to your index page, which would normally be reported as / would probably show as a blank line. I'm not actually sure what would happen... But this is a solution for me that answers my problem: how to combine related rows in my reports.

Here is my filter that I have working ($ denotes the end of the string and the preceding / is a single character match which then gets 'replaced' with nothing):

enter image description here

  • I had exactly the same problem. This solution put an end to it. Thanks!
    – Cansu
    Commented Aug 16, 2017 at 22:43

Perhaps try simplifying your filter to something like this:

enter image description here

So something like /test1/test2////// becomes /test1/test2/, or /test becomes /test/.

Note that you don't need to escape / slashes as GA uses a different regex engine than what people normally use.

  • Thanks for helping. This doesn't appear to be working. The way I tested this was going to example.com/path and in a separate browser going to example.com/path/ and viewing the real time section in analytics. It shows up as two separate records. Also, see my edit about my other filter.
    – smilebomb
    Commented Dec 16, 2016 at 18:20

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